Creativity is what sets you apart from your competitors. Competition may kill your business, but if you are creative enough you won’t ever have to fear competition. Fortunes are often born in creative minds. A simple idea can turn into a never ending stream of cash.
If you innovate, there are no limits or boundaries for you. The sky is the limit.
So, it can be said that one of the most important factors a company may have is the ability to come up with fresh ideas, new concepts, sophisticated marketing techniques. People like new things.